Why is custom packaging important for your business?
The word custom can instantly scare small businesses. Anything custom is instantly thought to be more costly than standard ready-made boxes. So it is no shock that custom packaging can feel out of reach for small businesses and start-ups. They know they need some type of product packaging, but why would they pay to customize something that will just be thrown away?
The answer is simple, custom packaging isn’t as expensive as people think. This is more important for e-commerce online businesses since your packaging is your customer’s first physical interaction and impression of your brand. Remember the old saying; you only get one chance to make a good first impression.
Online companies don’t have the opportunity to physically interact and impact a customer’s senses, that is, until a customer orders online and receives a package in the mail he will know nothing about you or your product. That shipping box is your customer’s first physical interaction and impression of you.
Think of your packaging as your company’s brand ambassador whose job is to tell the customer you are special. What type of story do you want it to tell?
There are many ways you can use custom packaging to promote your product and increase customer brand awareness. Use a unique box style or shape to standout, even subtle differences will be noticed compared to every other standard shipping box.
Once you decide what style and materials best exemplify your brand, adding graphics that support this message is the key. Custom graphics aren’t limited to only the exterior box either. A hot new trend is creating an unforgettable ‘unboxing experience’. Customers will share this ‘unboxing experience’ online, and if it is eye-catching enough social media will spread your brand like wildfire.
Custom packaging is within reach for small businesses!
All of this sounds great, but is it really feasible for small businesses financially? The answer is 100% yes! That means you can have any custom shape, number of colors, amount of graphics, special effects such as gold, silver & holographic foil, embossed print and UV Drip-off effects without any barriers of entry for small companies and there is no reason why any company should be settling for a standard brown box.
For great packaging ideas and if you’re interested in how to make graphic packaging part of your brand strategy give us a call at +91 96770 27016 or email us at info@piopackaging.com
How can we help?
We would love to hear from you to understand your requirements. You are welcome to send us your enquiry and our sales team will get in touch with you to provide cost effective attractive packaging solutions.
